Category Business

Disney, DirecTV Settle Contract Fight, Restart ESPN, ABC

Disney, DirecTV Settle Contract Fight, Restart ESPN, ABC

Walt Disney Co., the owner of ABC and ESPN, reached a new contract with satellite-TV provider DirecTV that will restore access to programs like Monday Night Football for millions of the pay-television service’s customers. DirecTV agreed to pay “market-based rates”…

Seven Ways To Use GenAI For B2B Personalization

Seven Ways To Use GenAI For B2B Personalization

B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Rather, they crave relevance and responsiveness — the right content delivered in the moment of…